Are you a morning person or a night owl? Your bed time tendencies say more about you than you may realise!
For a Catalyst episode on sleep studies. Created at Studio Hackett, in collaboration with ABCTV.

This was a fun one, as Hackett were quite open to some wild ideas and designs.
We drew upon the great work of Charlie Harper as reference, and I am quite pleased with the results.
After the initial design and look development and boards, Ben Walker handled design while I completed the character rigging and animation.

Client: ABC TV - Catalyst
Agency: Studio Hackett

Studio Credits

Creative Direction: James Hackett
Producer: Naomi Young
Animation: John Grist
Design / Illustration: Ben Walker, John Grist
Sound Design: Gary Sinclair
Voiceover: Lawrence Leung